Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein also define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content. Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.
There are kinds of social media :
Social networking - Facebook, Twitter, MySpace, LinkedIn, Ning
Social networking sites allow users to add friends, send messages and share content. People on social networking sites group in communities of like-minded interest. IMPORTANT: 1) The other types of social media outlined here also allow for networking, though they're typically more focused on content sharing. 2) Don't assume your audience isn't participating in social networking. The growth of Facebook for example is phenomenal. The rate at which it is growing with men and women in their 60's even is staggering.
Social bookmarking - Digg, Delicious
Social bookmarking applications allow users to share their favorite online content with one another while also creating online bookmarks that the user can refer to in the same way he would a bookmark created offline in his web browser.
Blogs - Wordpress, TypePad, Blogger as well as non-branded blogging platforms
Blogs are online journals where the author can write (blog) about any interest he wants. The blogger can also use the blog to share content picked up from other social media sites (YouTube, Issuu) by taking advantage of the simple embed codes offered by those content hosts.
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