Online Income

Before the Internet, information was not always easy to come by. If you needed a recipe, you would most likely have to go to the book store and buy a cook book or go to the library. If you ever wondered how something works, you could only guess or of course go to the library again. In other words, before the Internet information was NOT at our fingertips like it is now.

Have you ever found yourself sitting on the couch, seeing something on TV and wondering “Cool, I want to know more about that” and all you have to do is simply go to your computer and type what ever it is you are looking for into Google and all of a sudden you had everything you needed. With the help of the Internet, there has been an information explosion and with this information explosion, six ongoing trends have formed:

“Infopreneuring”

It is not information, however, that we need more of! We are already drowning in information. The problem is not a lack of information or ideas but a lack of information that is packaged properly. Information needs to be categorized into specialized knowledge that the consumer can use quickly. This is the job of an infopreneur – an entrepreneur that sells information.

So, how can you be an infopreneur? Anyone with a good idea and some persistence can do it!! You just need an interesting story or expertise that people want PLUS good marketing skills! Your life story or your life's expertise have market value. You don't even need a unique, new system. It can be old knowledge, repackaged and  marketed in new ways. Look at all the diets out there. There are only 3 variables in the diet game: food, exercise and mental attitude.

The formula is pretty simple:

1. Identify a Core Human Desire/Need

2. Find new technology for solving this Core Desire/Need and/or find a new way to market to this Core Desire/Need With a winning idea, and many different media to market it, you can then branch into many related support products....bringing in more residual income (see creating a funnel in the last section of this chapter).